The maker of vitamins, nutritional supplements, over-the-counter pharmaceuticals and other health-related products went public in 1993 at $14 a share and its stock price hit $40 within a few months making it one of Wall Street’s hottest new issues.
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MEMORABLE MOMENTS IN TRANSMEDIA GROUP’S 40-YEAR-HISTORY IN PUBLIC RELATIONS BOCA RATON, FL.–It was on January 25, 1994 when TransMedia Group helped to arrange and promote a major media event for one of its esteemed clients, the unveiling of Rexall Sundown’s new headquarters in Boca Raton. Celebrity spokesman Dick Clark was on hand when Boca Raton’s then Mayor Bill Smith presented the company’s chairman Carl DeSantis with a key to the city and declared Jan. 25, 1994 Rexall Sundown Day. Thanks to Carl’s genius in creating products and our publicity that made them popular and top sellers when introduced, Rexall Sundown became king of the nutritional supplement market and it was then spurring construction of another distribution center at its new campus on Broken Sound Parkway, said DeSantis on that momentous day. “I remember that glorious day well,” said TransMedia Group CEO Tom Madden, who founded TransMedia in New York City after he left NBC. It was the reason Rexall Sundown had moved from Fort Lauderdale into Office Depot’s former 58,000-square-foot headquarters. The comdietarysupplementnews.com