Parents would be startled to hear that over 2000 U.S. children get lost every day and that 90% of families will experience losing a child in a public place. Whether it be an amusement park, a school field trip, or just a day running errands, taking our children along can often be a stressful experience for many parents. It is no surprise that our children’s safety is a top priority, however, it becomes difficult when surrounding environments may come between you and your child, literally.

SafetyTat® is a company that has decided to tap into the market of preventing children from getting lost. The company was started by a graphic designer and mother of three, who first came up with the idea when on a family vacation to an amusement park. A family of five vs. a crowd of thousands is a daunting ratio—so she decided to write her cell phone number on each child’s arm with a ballpoint pen. A little tweaking of this concept and SafetyTat was created.

The “Original” Safety Tat was an online-customized temporary tattoo that lasted for 1-3 days. The most recent addition to the line is the QuickStick Write-on Tattoos, which come blank for parent’s discretion and can last up to two weeks. Both products are made with a Food and Drug Administration (FDA) approved material called, Tateck and leave the parents in charge of what the tattoo will say. Depending on the scenario and the child, parents can mark the tattoos with emergency phone numbers, the child’s allergies, medical conditions, etc. These simple descriptions may be the safety net that many parents often need during hectic times.

While many parents are weary to admit the need for emergency items such as SafetyTat, we can all agree that if preventative measures are available for our children’s safety, it is best to take all of them when we can.

Written by Rachel Almeida